Semi-truck Guards
Client - Herd North-America
For this project, we collaborated with HERD, a leading North American manufacturer of semi-truck guards, grills, and other heavy-duty accessories. Our task was to create a suite of high-quality 3D product visualizations that showcase their products both individually and in real-world contexts.
The truck guard 3D CAD models were provided and then our task was to render them in a neutral studio lighting setup, highlighting its design, material quality, and engineering details. In addition to the standalone renders, we also produced mounted visualizations, placing the guards directly onto truck models to demonstrate how they integrate with HERD’s vehicles.
To create compelling, lifelike marketing imagery, we combined these renders with AI-generated backgrounds using Midjourney. These photo-composite visuals simulate real-world settings, helping HERD present their products in both clean studio and dynamic environmental contexts - ideal for use across web, catalog, and promotional materials.
